Red C is an advertising agency who's history lies in direct marketing.
The website should serve the needs of the business (to generate new business leads and be easy to find in search engines), it should show case-studies and services for clients and potential clients and it should also showcase the talent and skills of the people that work there.
An extensive content inventory of the existing site was udertaken. Proposals include simplifying the navigation and re-categorise content to make it less dense, moving specialist content to microsites (therefore boosting in and out bound links and author credibility) and showcasing agency work and the skills of the designers.
Superficially the UI should be touch friendly and under the hood it should be semantic and show consideration for accessibility.
Project status: Currently at prototype stage.