JD Williams are one of the UK's leading direct home shoping companies, specialising in larger size womenswear.
Part of JD Williams philosophy is that they sell outfits based on the principles of their 'clever clothes stylist.'
From a consumer point of view, the creation of the tablet app is designed to place a personal stylist in the palm of the customers hands. It will suggest outfits depending on special (or every day) occasions and/or body shape concerns. The customer can also place themselves inside the app and see themselves in the outfit.
From a business point of view, the app will allow for in-app purchases, opportunities for non intrusive marketing campaigns and updatable content.
Status: Client presentation.