The Football Pools is the oldest football gaming company in the world, but with uptake of the National Lottery, it was time to update the gaming experience.

The project began with voxpop reseach aimed at finding out the target markets current opinion on the football pools. The knowledge gained was then applied to the online experience, simplify the customer journey, making the site easier to navigate and the online games easier to participate in.

Status: Presented to client.

Unregistered vistors to the site. Home page wireframe
Registered members. Home page wireframe
Logged in members. Home page wireframe